Bumble Beads Studio Announces New Name
Local, WomanOwned Boutique Moves Business in New Direction
LATHAM, NY – Bumble Beads Studio is now Bumble B Boutique. The name change reflects the new direction that owner, Karen Macielak, is taking her business. “When I started my business 10 years ago, my goal was to provide an environment where people would come to learn and create beautiful jewelry. That’s how Bumble Beads was born,” says Macielak. As the name implied, Bumble Beads Studio carried a large selection of beads, beading supplies and jewelry. The studio also offered classes, birthday parties and special events where people could create their own jewelry. “I absolutely loved what I did.” Macielak started noticing a shift in her business about three years ago when she moved her store to Newton Plaza in Latham. “My new space gave me a more visible store front, so I took that opportunity to add accessories. After years of living in Manhattan, I knew I would be able to find great merchandise at great prices that other store owners had no access to; and my customers loved it!” Adding ladies’ apparel was a natural progression that made complete sense.
Her big aha moment came when she starting making custom bridal jewelry for several brides. Through word of mouth, her bridal accessory business exploded. “I started designing custom bridal brooch bouquets. This allowed me to combine my talent for jewelry making AND cater to a specific market. The demand was there. I just needed to figure out how to incorporate it into the business,” say Macielak.
The name change and rebrand to Bumble B Boutique more accurately describes her business: a women’s boutique where you’ll find beautiful, affordable, unique accessories, apparel, jewelry and bridal accessories too! “Keeping the word ‘Bumble’ in the name allows me to stay connected to where I’ve come from, while still moving forward in growing my business. I can’t wait to see what the next 10 years will bring!”
About Bumble B Boutique
Bumble B Boutique offers beautiful, affordable, unique accessories, women’s apparel, jewelry and bridal accessories too. Address: Newton Plaza, 594 New Loudon Road,
Latham NY. Hours: Tuesday Friday 10:30am – 6pm; Saturday 10:30am – 5:00pm;
Sunday noon – 5:00pm. Phone: (518) 6907896 Website: www.BumbleBBoutique.com